Posted on Tuesday, 21st September 2010 by admin
- ISBN13: 9780470238271
- Condition: New
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Product Description
EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just… More >>
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
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Posted in Uncategorized | Comments (5)
September 21st, 2010 at 8:34 pm
This is a great book! It is truly eye opening. The book is easy to read, laid out well and very topical. The challenger brand mindset is almost mandatory in today’s hyper-segmented and interactive population
Rating: 5 / 5
September 21st, 2010 at 8:37 pm
Mr. Morgan’s study of brands and competition looks where many have only mentioned in passing. What do you do if you are in 2nd, 3rd…. place? How do you compete, gain mindshare become the brand leader? I found that the text was filled with companies and experiences that will help many of us in our efforts to become #1, not just those examples of current #1′s.
A book highly recommended for those challenging their segment leaders and for segment leaders to stay there!
Rating: 5 / 5
September 21st, 2010 at 10:10 pm
This was an order for additional copies of a book for my colleagues at work
Rating: 5 / 5
September 21st, 2010 at 10:30 pm
This is a business book that all small business owners or secondary brands management should read. It has some good ideas on how secondary brands can use creative ways to outsmart the big brands and gain market share.
I definitely got some ideas from this book and will apply to my business to gain some ground in my industry.
Ian.
Rating: 5 / 5
September 21st, 2010 at 11:38 pm
This book did great things for my understanding of a challenger brands greatest strengths and strategies. Not to turn this into a forum, I have a few questions though: Does anyone know more about Adam Morgan? Did he work for TBWA? Any other agencies? What was his discipline? Any info would help.
Rating: 5 / 5